With a targeted "charm campaign", the Canton of Basel-Stadt wants to contribute to good relations between Bern and Brussels. At the same time, the Canton of Basel-Stadt is taking advantage of dialogue platforms and face-to-face meetings to promote the interests of the region, particularly those relating to education, research and innovation.

Networking with the neighbouring regions of Baden-Württemberg, the Collectivité européenne d’Alsace (CeA) and the Grand-Est region of France as well as organising and establishing activities in Stuttgart, Paris and Brussels is particularly important in this process. The Canton of Basel-Stadt is also involved in a variety of corporate activities and platforms dedicated to specific topics and political meetings.